The agreement between the trade fair and the publishing group seeks maximum sectorial representation at the event
Alimentaria FoodTech, the trade show for machinery, technology, processes and ingredients for the food and beverage industry, and Interempresas Media with iFOOD, the leading food and beverage trade magazine, have signed a collaboration agreement to increase the show’s visibility and strengthen its position among the food and beverage industry’s cross-sector producers.
The agreement consists of promoting the trade show and all its activities through the Interempresas Media platform among companies and professionals throughout the industry, especially those linked to the food and beverage sector. The aim is for Alimentaria FoodTech to continue to grow in terms of exhibition space and visitor numbers, and to contribute to the recovery of the sector and its economic revival.
The agreement consists of promoting the trade show and all its activities through the Interempresas Media platform among companies and professionals throughout the industry, especially those linked to the food and beverage sector. The aim is for Alimentaria FoodTech to continue to grow in terms of exhibition space and visitor numbers, and to contribute to the recovery of the sector and its economic revival.
This agreement with Alimentaria FoodTech will also allow Interempresas Media, the leading Spanish-speaking industrial communications platform, to establish contact with participants at the show during the event, in addition to ratifying its commitment to the food and beverage sector and strengthening the visibility of its leading media outlet, iFOOD, by becoming a partner of the most important event for the food and beverage auxiliary industry in southern Europe.
Ricardo Márquez, director of Alimentaria FoodTech, highlights the high degree of inclusion of the trade show with the incorporation of all sectors of the food industry and its auxiliary services, “a transversality that fits perfectly with the multisectoral representation of the Interempresas media outlets”.
Aleix Torné, director of Corporate Development of Interempresas Media, considers that “with this agreement iFOOD is positioned as a reference publication in the food sector, while Alimentaria FoodTech recognizes Interempresas Media as a business communication partner of the first order. The agreement is an important step in our growth strategy in the sector and we are confident that it will bring a beneficial future for both parties”.
Sector reactivation
Alimentaria FoodTech will take place alongside Hispack from the 19th to the 22nd of October 2021, at Fira de Barcelona’s Gran Via venue. Both trade shows will represent a turning point for the relaunch and visibility of equipment, technology and ingredients for the food and beverage and packaging industries, respectively. The coincidence between both events will mark the starting point of the sector’s recovery and will increase its convening power among companies and professionals in their respective sectors.
