The trade show will thus position itself in key areas of Latin America, Northern Africa and Southeast Asia
Alimentaria FoodTech, the trade show for the food and beverage industry devoted to machinery, technology, processes and ingredients, and amec, the association of internationalised industrial companies, have signed a partnership agreement with the purpose of increasing and reinforcing the fair’s international positioning in key geographical areas.
With this agreement Alimentaria FoodTech will enhance its presence in key regions such as Latin America, North Africa and Southeast Asia, as a result of the dissemination and promotion of the trade show in the specialised sectors of these markets. This will lead to major progress in the internationalisation of the 16th exhibition of machinery, technology, processes and ingredients for the food and beverage industry, set to be held from 6th to 9th October in Hall 2 of Fira Barcelona’s Gran Via venue.
The joint work with amec for the trade show’s international dissemination will consist of its direct promotion by means of presentations, meetings with entrepreneurs and the recruitment of specialised visitors. This work will focus on the above-mentioned regions, thus encouraging the fair’s growth in areas that constitute the main importers of Spanish machinery for the food industry. The certification of this agreement will enable Alimentaria FoodTech to expand further and provide over 35,000 m2 of exhibition space, 15% more than last year.
An impact plan for abroad
The agreement that has been signed will allow the continuity of Alimentaria FoodTech’s International Promotion Plan. With this plan amec will encourage international visitors and companies to attend the trade show, thus increasing business opportunities and consolidating the event as an international leader in the sector.
The agreement is embodied in the fair’s continuous dissemination and recommendation, the organisation of delegations of visitors from strategic sectors and the development of a programme to attract international buyers to specialised events within the sector. The initiative will focus on 11 countries, four in Latin America (Mexico, Colombia, Peru and Chile), five in the Mediterranean arc (Algeria, Tunisia, Morocco, the UAE and Turkey) and two in Southeast Asia (Indonesia and Thailand).
J. Antonio Valls, managing director of Alimentaria Exhibitions, the Fira de Barcelona company that organises Alimentaria FoodTech, believes that “the agreement will make it easier for Alimentaria FoodTech to continue working closely with both globalised Spanish companies and those seeking expansion abroad, fostering the creation of international business opportunities for the trade show’s exhibitors in both cases”.
As for Joan Tristany, the managing director of amec, he states that “Spain is at the forefront of food technology, as demonstrated by Alimentaria FoodTech”. The new trends in products and consumption habits are reflected in “the need for the food industry to feed on the latest technological innovations offered by our companies, which currently include greater automation, food safety, a high degree of equipment versatility, sustainability, energy efficiency and product traceability”.
Through amec, Alimentaria FoodTech has already conducted promotional initiatives in Latin American countries such as Mexico, Colombia and Peru, in Tunisia and Morocco and in Southeast Asian countries like Thailand and Indonesia. The signing of this agreement will bring about an extension of the function of amec and its associates as advisors in all matters related to the machinery and technology sector for the food industry.
amec, the association of internationalised industrial companies, is driving the new key factors for competitiveness in Spanish companies, including anticipation, adaptability, cooperation, glocalisation and sustainability. amec groups together around 110 associated food technology development companies in amec alimentec, helping them to enter new international markets, impacting on their competitiveness by generating spaces for cooperation and knowledge transfer and representing them so as to increase their influence and visibility on the Spanish and European stages.
An international and crossover trade show
More than 10% of the visitors to last year’s Alimentaria FoodTech came from abroad, with particularly high attendances from countries such as Portugal, France, Italy, Germany and the United Kingdom. The fair has proven to be an important business platform, given that 75% of all the professionals who attend it make or take part in purchasing decisions.
With seven months still to go before the event is held, Alimentaria FoodTech has rented more surface area to international exhibitors than last year and expects to achieve 15% growth in these spaces. More than 50 international exhibitors from 13 countries attended the last fair, occupying more than 2,082 m2 of the surface area. To date, the event has assigned 75% of the exhibition area.
As Ricardo Márquez, director of Alimentaria FoodTech, declares, “the key to the trade show’s expansion is its crossover appeal, complemented by the presence of international exhibitors offering innovative solutions to the domestic market”.