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The sector shows its faith in Alimentaria FoodTech 2020 as a platform for new opportunities

The sector shows its faith in Alimentaria FoodTech 2020 as a platform for new opportunities

The leading trade show in Spain for processing equipment, ingredients and food technology returns to the Gran Vía venue at Fira de Barcelona from 6th to 9th October 2020. Its booking rate, which has reached 19,000 m2 with a year to go before the next editions, confirms the confidence the companies in the industry have in Alimentaria FoodTech as the meeting point of the entire food and beverage production chain.

More than 120 leading companies have already shown their commitment to Alimentaria FoodTech 2020, which is beginning a stage focused on the sectors it covers: processing, ingredients, packaging, industry 4.0, food safety, refrigeration, handling, logistics and other industrial services.

“The new approach has been very well received by techno-food companies, and the big companies will once again be exhibiting at the 2020 edition of Alimentaria FoodTech”, explains Ricardo Márquez, director of the trade show. Among the companies that have already confirmed their participation are industry leaders such as Bizerba, Multivac, Frontmatec-Intecal, Grupalia Pack Soluciones, Weber, Belca, Dordal, Mimasa, Roser Group, Brenntag and Refrica.

Márquez adds that “Alimentaria FoodTech 2020 has already sold more than 19,000 m2, which represents 54% of the total exhibition area, an unprecedented figure that validates the importance of holding a trade show with a comprehensive range that covers the entire food and beverage industry”.

In total, in 2020 the trade show expects to occupy over 35.000 m2 of exhibition area, 15% more than at the last event, in Hall 2 of Fira de Barcelona’s Gran Vía venue, with more than 350 participating companies.

The area allocated for international exhibitors will also be increased: American, Asian and, above all, European professionals and companies have been invited. In its last edition, Alimentaria FoodTech attracted more than 50 international exhibitors from 13 countries, of which 27% came from Italy, 15% from Germany, another 15% from Belgium and Luxembourg, 12% from France, 10% from Portugal and 6% from Denmark.

In addition, of these 120 exhibiting companies confirmed for 2020, 88% participated in the 2018 edition, which reaffirms the high degree of loyalty to the event. According to Francisco Monente, member of the trade show’s organising committee and manager of Multivac Spain, “among the reasons why companies participate again are the possibility of generating brand image, reaching new sectors and getting to know potential clients”.

New opportunities

With the restructuring of its coverage, Alimentaria FoodTech aims to respond to the needs of the production chain of all food industries – meat, beverages, preserves, dairy, bakery, seafood, fruit, vegetables, snacks and confectionery.

For Manel Bernadó, member of the organizing committee of the fair and general director of Frontmatec-Intecal, the event´s multi-focus approach is one of its strong points. “This new format will allow exhibitors to offer their products and services to the various sectors of the food industry, which is a clear advantage for their participants”

Furthermore, this new edition of the trade show responds to the need to find a new position in the trade fair agenda of the techno-food industry. “The fair aims to be a better business opportunity for the players that make up the supply and demand of the food processing equipment and technology industry,” explains Márquez.

Networking, awards and conferences

The new focus of Alimentaria FoodTech 2020 will also encourage networking and business meetings between exhibitors and local and international buyers invited by the organisation, through meetings that aim to boost exports of Spanish food technology, packaging and production solutions for the industry. The meetings will serve to identify opportunities for export and penetration in new markets for companies participating in the trade show.

In addition, within the framework of the event, the Innova FoodTech and Emprende FoodTech Awards will once again be held, consolidated as a prestigious benchmark in the industry. The Ingrenova area will exhibit the most disruptive products on the market and the Innovation Meeting Point will promote the transfer of knowledge and innovation within the industry through several professional meetings and the presence of technological research centres and start-ups.

The industry in figures

Total turnover from the manufacture of machinery, technology, ingredients and services for the food industry in Spain was 2.43 billion Euros in 2018, of which exports accounted for 686 million Euros (a figure about 2% higher than in 2017), according to data from AMEC (Association of Internationalized Industrial Companies).

Europe is the main destination for Spanish exports in the industry, with a global share of 55%. France, the United Kingdom and Portugal are the main markets targeted by companies in the industry, all of which are widely represented in Alimentaria FoodTech 2020. Of the international visitors to the 2018 edition, 9% came from France, 4% from the United Kingdom and 18% from Portugal.

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