Through this agreement, companies in the sector will strengthen their connection with the latest solutions in technology, sustainability, and food transformation through the trade fair. In this way, the juice and gazpacho sector reinforces its commitment to innovation and its presence at the leading forums of the food industry in order to anticipate future challenges.
Zumos y Gazpachos de España, the National Association of Juice and Gazpacho Manufacturers, has signed a collaboration agreement with Alimentaria FoodTech, the leading trade fair for innovation, technology, and ingredients for the food industry, with the aim of boosting the visibility, participation, and competitiveness of companies in the sector.
This agreement, based on dissemination and preferential access to the trade fair, will allow member companies to gain direct access to the latest technological solutions transforming the food industry, ranging from automation and digitalisation to sustainability, food safety, and production efficiency.
Organised by Alimentaria Exhibitions, a Fira de Barcelona company, Alimentaria FoodTech will hold its next edition at the Gran Via venue in Barcelona, consolidating its position as one of the leading meeting points for the food and beverage industry.
A joint drive for the transformation of the sector
In a context marked by the need for constant innovation, adaptation to new consumer demands, and improved production efficiency, this alliance strengthens the positioning of the juice and gazpacho sector as a dynamic, competitive industry committed to its evolution.
The collaboration will also help strengthen relationships between manufacturers, technology suppliers, and food industry professionals, facilitating access to knowledge, trends, and high-value solutions for member companies.
Thanks to this agreement, Zumos y Gazpachos de España will actively participate in the dissemination and promotion of Alimentaria FoodTech through its various communication channels and media platforms, bringing the trade fair closer to companies in the sector and fostering new opportunities for networking, innovation, and collaboration.
For its part, Alimentaria FoodTech will offer the association and its member companies a range of visibility and participation initiatives during the event, including presence across the fair’s communication platforms, joint media and social media promotion, as well as the opportunity to take part in round tables, presentations, and spaces linked to food innovation.
During the signing of the agreement, Javier Valle Pello, Secretary General of Zumos y Gazpachos de España, highlighted that “this collaboration represents an opportunity to continue bringing our companies closer to one of the major innovation hubs of the food industry. Technological transformation, sustainability, and process improvement are key aspects for the future of the sector, and from the association we want to facilitate access for our companies to knowledge, trends, and new opportunities.”
Meanwhile, Ricardo Márquez, Director of Alimentaria FoodTech, stated that “the collaboration with Zumos y Gazpachos de España reinforces our commitment to bringing together the leading sectors of the food industry in one single space. This is a sector with a strong capacity for innovation and adaptation, whose participation adds significant value to the entire food ecosystem.”
Innovation and sustainability as the sector’s cornerstones
Through this agreement, Zumos y Gazpachos de España continues to advance its strategy of positioning the sector within the leading national and international forums, fostering the generation of opportunities, the exchange of knowledge, and the strengthening of professional networks.
The alliance with Alimentaria FoodTech also reinforces the commitment of companies in the sector to process improvement, the development of new products, and the incorporation of advanced technologies that make it possible to respond to new consumer demands and environmental challenges.
This effort translates into an ongoing commitment to innovation, sustainability, production efficiency, and quality, consolidating the juice and gazpacho sector as a modern, competitive industry prepared for the future.
SOURCE: ZUMOS Y GAZPACHOS DE ESPAÑA