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    Marc Coloma

    Marc Coloma | Heura Foods
    Marc Coloma

    Biography

    Marc Coloma is co-founder and CEO of Heura Foods, a plant-based meat company founded in 2017. An activist since youth, he drives the protein transition through technology and is recognized by Forbes.

    Sessions

    13:00h
    Round table | Alimentaria FoodTech Ingredients

    The future of the ‘alternative’ ingredients – challenges and opportunities

    Isabel Fernández
    Isabel Fernández IRTA Specialist Researcher Moderator
    Marc Coloma
    Marc Coloma Heura Foods CEO Speaker
    Daniel Mandado
    Daniel Mandado Elian Barcelona Plant Director Speaker

    2026-10-07 13:00 2026-10-07 13:45 Europe/Madrid The future of the ‘alternative’ ingredients – challenges and opportunities The session will focus on the challenges and opportunities of alternative protein ingredients, with a plant-based focus, from the perspectives of industry, plant protein suppliers and scientific research. It will address technical quality (flavor, aftertaste, texture and nutritional parity), the supply chain, costs and sustainability, as well as innovation in novel protein sources, precision fermentation, fibers and clean label. It will also discuss consumer acceptance, regulation and claims, market positioning, and R&D collaboration opportunities between industry and research centres / academia. Speakers' Corner
    Wed 7
    13:00h - 13:45h Speakers' Corner Free access
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