Brenda Sosa

Fibre is experiencing a landmark moment. Driven by viral trends such as fibermaxxing and growing interest in gut health, it has become the most recognized nutrient among European consumers: 92% know it is important and 71% pay attention to their intake. Even so, most consumers do not know how much fibre they actually consume.

In this session, Innova Market Insights combines consumer and product launch data from across Europe to explain how the market is evolving. We will explore why gut health is increasingly seen as a benefit for the whole body and how fibre is expanding into categories such as sports nutrition and soft drinks. We will also examine the fastest-growing ingredients, including tapioca, beet and soy fibre, and what leading brands and retailers are doing in this space.

A session for brands and ingredient suppliers looking for the next growth opportunities in fibre, prebiotics and digestive health.