Samanta Medina

As consumers become increasingly informed and the obligations of the Packaging and Packaging Waste Regulation (PPWR) come into force, packaging has become a key factor in meeting new market expectations, sustainability goals and regulatory requirements.

How are consumers’ purchasing and consumption habits being affected? What obligations actually apply and how has the regulatory framework evolved (EPR, declaration of conformity, etc.)? What criteria should be considered (eco-design, labelling, etc.)? How should companies adapt? What initiatives and areas of work are being promoted across the sector?