Invisible Innovation: A Quality System with the Consumer at Its Core

Not all innovation results in a new product launch. Familia Martínez and TasteLab explain how they have built a quality system that puts the consumer at the center: systematically listening to consumers, measuring what they actually perceive beyond what technical specifications indicate, and turning those insights into product and process decisions. A real-life example of collaboration between a large company and a startup, highlighting outcomes, challenges and key learnings.