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    Maruxa Quiroga

    Maruxa Quiroga | Sensesbit
    Maruxa Quiroga

    Biography

    CEO and co-founder of Sensesbit. PhD in Sensory Analysis and Agricultural Engineer. Leads the development of AI and sensory intelligence solutions for the food industry.

    Sessions

    12:30h
    Round table | . Digitalization

    From sensory data to industrial decision-making

    Rubén Hidalgo
    Rubén Hidalgo CAPSA FOOD Director of Impact Investing Speaker
    Anna Claret
    Anna Claret IRTA Researcher specialising in sensory science Speaker
    Maruxa Quiroga
    Maruxa Quiroga Sensesbit CEO and co-founder Speaker

    2026-10-06 12:30 2026-10-06 13:00 Europe/Madrid From sensory data to industrial decision-making Round table on combining sensory analysis, consumer research and implicit measurement technologies to turn data into industrial decisions. IRTA, Sensesbit and CAPSA FOOD will share methods and use cases for developing products that better meet market needs, reduce uncertainty during product development and accelerate the validation of new solutions. Start up Corner
    Tue 6
    12:30h - 13:00h Start up Corner Free access
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    13:30h
    Round table | . International Business

    Invisible Innovation: A Quality System with the Consumer at Its Core

    Maruxa Quiroga
    Maruxa Quiroga Sensesbit CEO and co-founder Speaker
    Juan Requena
    Juan Requena KM ZERO Food Innovation Hub Director of Open Innovation & Venture Moderator
    Ramón Lacomba
    Ramón Lacomba Familia Martínez Corporate R&D Director Speaker

    2026-10-06 13:30 2026-10-06 13:45 Europe/Madrid Invisible Innovation: A Quality System with the Consumer at Its Core
    Not all innovation results in a new product launch. Familia Martínez and TasteLab explain how they have built a quality system that puts the consumer at the center: systematically listening to consumers, measuring what they actually perceive beyond what technical specifications indicate, and turning those insights into product and process decisions. A real-life example of collaboration between a large company and a startup, highlighting outcomes, challenges and key learnings.
     Speakers' Corner
    Tue 6
    13:30h - 13:45h Speakers' Corner Free access
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